Understanding GA4

You'll journey through the theoretical components, understanding how GA4 collects and organises data. We'll guide you through its essential pre-configured reports and culminate with a deep dive into 'Explore' – GA4's innovative tool for custom reporting.

 

Our goal is for you to leave equipped with the expertise to harness GA4 for impactful reporting and analysis.

 

This course is accessible both in-person at our training centre in Cambridgeshire  and online. We also offer personalised training sessions across the UK, globally, or via virtual platforms.

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Who Should Attend:
This course is ideal for individuals new to digital analytics, those transitioning from other careers, or experienced professionals upgrading from previous versions of Google Analytics to GA4.

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What You'll Learn:
Upon completion, you will:

- Grasp the foundational elements of analytics data and the expansive capabilities of GA4.
- Identify and utilise key dimensions and metrics within GA4, understanding the data they represent.
- Extract valuable insights regarding user behaviour, marketing effectiveness, and user experience.
- Excel in custom report creation using GA4’s 'Explore' feature for deeper data analysis.

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Course Agenda:

1. Introducing GA4:
   - Analytics Fundamentals and Framework
   - Data Collection and the GA4 Data Model

2. Reporting Fundamentals:
   - Utilising Dimensions and Metrics
   - Defining GA4’s Key Metrics
   - Crafting an Analytics Measurement Plan

3. Navigating GA4:
   - Exploring the User Interface
   - Mastering Reports Workspace and Comparisons

4. Deep Dive into Pre-configured Reports:
   - Acquisition Reporting Essentials
   - Campaign Tagging Techniques in GA4
   - Engagement Reporting: Analysing Page and Event Performance
   - Monetisation Reporting
   - Demographic and Technical Reporting

5. Custom Reporting with the Explore Workspace:
   - Building Custom Tables Using Free-form Techniques
   - Fundamentals of Funnel Exploration
   - Practical Explore Exercises

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Embark on this journey with us and transform your curiosity into analytical prowess, setting you on a path to a thriving career in digital analytics with Google Analytics 4.