Understanding Google analytics 4

Service Description

This comprehensive 3 -day course is your gateway to mastering Google Analytics 4. It's tailored for beginners or those needing a refresher. We start by demystifying the fundamentals of how GA4 operates, followed by an in-depth exploration of its key reporting capabilities. You'll journey through the theoretical components, understanding how GA4 collects and organises data. We'll guide you through its essential pre-configured reports and culminate with a deep dive into 'Explore' – GA4's innovative tool for custom reporting. Our goal is for you to leave equipped with the expertise to harness GA4 for impactful reporting and analysis. This course is accessible both in-person at our training centre in Cambridgeshire and online. We also offer personalised training sessions across the UK, globally, or via virtual platforms. Who Should Attend: This course is ideal for individuals new to digital analytics, those transitioning from other careers, or experienced professionals upgrading from previous versions of Google Analytics to GA4. What You'll Learn: Upon completion, you will: - Grasp the foundational elements of analytics data and the expansive capabilities of GA4. - Identify and utilise key dimensions and metrics within GA4, understanding the data they represent. - Extract valuable insights regarding user behaviour, marketing effectiveness, and user experience. - Excel in custom report creation using GA4’s 'Explore' feature for deeper data analysis. Course Agenda: 1. Introducing GA4: - Analytics Fundamentals and Framework - Data Collection and the GA4 Data Model 2. Reporting Fundamentals: - Utilising Dimensions and Metrics - Defining GA4’s Key Metrics - Crafting an Analytics Measurement Plan 3. Navigating GA4: - Exploring the User Interface - Mastering Reports Workspace and Comparisons 4. Deep Dive into Pre-configured Reports: - Acquisition Reporting Essentials - Campaign Tagging Techniques in GA4 - Engagement Reporting: Analysing Page and Event Performance - Monetisation Reporting - Demographic and Technical Reporting 5. Custom Reporting with the Explore Workspace: - Building Custom Tables Using Free-form Techniques - Fundamentals of Funnel Exploration - Practical Explore Exercises --- Embark on this journey with us and transform your curiosity into analytical prowess, setting you on a path to a thriving career in digital analytics with Google Analytics 4.